Snoop Dogg announced today that Death Row Records—the legendary West Coast hip-hop platform featuring artists like Dr. Dre, Tupac Shakur, Nate Dogg, Tha Dogg Pound, and so on—is entering the cannabis game with Death Row Cannabis. 

We can expect a variety of different strains. Death Row Cannabis is launching a trove OG strains such as Strawberry Gary, Runtz, and Tropicana cookies. The first drop arrives in limited edition commemorative metallic bags featuring the iconic hooded prisoner figure seated in an electric chair on the front—the image found on the Death Row Records logo if you look closely. 

This product was specifically designed to be used with the Death Row Cannabis Drop. NeueThe rendering of the prisoner was created for the launch the brand. There is one major difference between old and new images: the prisoner has his hand freed and is puffing a doobie.

Snoop Dogg enlisted the help of one of the best cultivators to do the drop.

Who’s Growing Death Row Cannabis?

The man who curates Death Row Cannabis is the one and only, mighty AK—“hand-selected by Snoop himself.” AK is best known for his role alongside former partner Wizard Trees in sprouting, selecting, and cultivating strains such as RS11 (aka Rainbow Sherbert #11), Studio 54, and Shirazi. Jon Cappetta, Vice President Content at Chronic News, profiled high-quality cannabis that Wizard Trees had grown last August.

AK is behind IYKYK brand SMKRS. Additionally, he serves as Vice President of Cultivation for TRP LLC. TRP LLC owns a lot of Cookies stores in the United States including those located in Florida. AK’s ability to grow fire OG varieties has earned him a good reputation. 

Death Row Cannabis will begin to be sold at selected Cookies California shops in California’s Brentwood, San Bernardino, San Diego and San Diego starting Monday, January 2, 2023. Additional locations are planned for the future. 

For more information about the first drop, follow Death Row Records on Instagram and Death Row Cannabis. These accounts shared an animated Death Row Records logo, and also revealed a preroll tube branded for them. The teaser clip was made by artist GUAP and featured a soundtrack from Kevin Gilliam, aka DJ Battlecat.

Snoop Dogg, Death Row

Under Snoop’s recent leadership after he acquired the label, Death Row Records is making a lucrative dive into cannabis. Snoop Dogg, under Death Row Records, praised the herb from the get-go, most obviously on albums like Dr. Dre’s The ChronicAndThe Chronic 2001Snoop Dogg records, and almost all of them. (However, Snoop’s acquisition does not necessarily include all the familiar albums.)

At its peak, Death Row Records artists seemed larger than life and defined an era—including the West Coast G-funk sound that was often imitated but not duplicated. 

“For over 30 years, through countless chart topping hits and landmark artists, Death Row Records has stood as one of the music industry’s most iconic and culturally significant platforms,” the label said in a statement. “Today, it is under powerful new management. Recently acquired and under the direction of Snoop Dogg and his family, the infamous musical empire has reemerged as a multi-category cultural platform across music, entertainment, and cannabis, all united by the blockchain for a new generation.”

Snoop Dogg purchased Death Row Records just days before the official announcement about Death Row Cannabis. “It feels good to have ownership of the label I was part of at the beginning of my career,” Snoop Dogg said at the time. This represents Snoop Dogg’s next move with his new platform.

Keep an eye out for additional Death Row Cannabis Drops, coming soon.