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Before the Art Fair

Like any professional event, preparation is essential. Art fairs are often laid out like an absolute labyrinth in rural areas outside cities. The first step is to decide which fair best suits your objectives and where it is located, as your shipping art company may not be able to deliver that far. Thus it’s essential to look at the list of exhibitors beforehand. You must be aware of your intended destinations and contacts. Understanding and stating your trip’s objective is the next step. Is it to forge new connections? Are you hoping to attract more customers to your gallery or company in a particular area? Perhaps you just want to learn about contemporary artists because you’re inquisitive. Doing this work in advance will allow you to travel more efficiently and spend more time taking advantage of the fair’s benefits.

This is our favorite aspect of art fairs since it provides a fantastic opportunity to learn more about the sector while also stimulating the mind. However, you should exercise caution since spaces are exceedingly scarce, and most fairs sell out these events weeks in advance. We recommend coming early and adding your name to the waiting list if you are truly eager to attend an event that is completely booked. There is always hope since they often have last-minute cancellations or no-shows. Additionally, you should check into the conferences and other seminars being held before purchasing your ticket since they could interest you.

The time leading up to fairs is a fantastic time to reestablish contacts and contact with former coworkers. Utilize this “social gathering to meet new people and grow your network. Do not hesitate to get in touch and go to events together. Major fairs often organize an Art Week in a city with a whole artistic ecology of parties, drinks, openings, and side exhibitions.

Alternatively, fairs might be a fantastic venue for you to put on your event. Depending on your company model and resources, you may arrange various events, from gallery pop-ups to lectures, drinks, and collaborations. Because these events may be expensive, it’s essential to have a solid digital presence, including social media and online resources. By gaining attention, extending your network, and developing a solid/relevant reputation in the art world, doing this has the potential to be a true game-changer. If you want to pursue this course of action, get in touch with your previous customers and use the fairs as a springboard for reestablishing contact.

Throughout the Art Fair

Keep an eye out for new artists, booth designs or curation, the caliber of speakers, organization, business cards, or even the fair’s unique characteristics compared to others. These are fundamental ideas to remember for the future, such as attending and following future art shows…

Although fashion sense is crucial in the art world, we do suggest taking into account a fair like Jungle:

You must wear comfortable sneakers.

a tote bag to carry additional necessities and your free copy of the Art Newspaper

A plan, a notepad, and a pen are all yours.

A water bottle

Your confidence and smile! Ask questions, be observant, and take pleasure in the discussion. Be positive and prepared to engage.

Art shows may be pretty exhausting and demanding after the 3R’s Rest. Walking all day, meeting new people, and learning so much in a short period might leave one feeling a little overburdened. Don’t be afraid to take a few days off to relax and take in the sights of the place you are visiting (Hong Kong, New York, Paris, or Basel).

Reconnect, and don’t forget to follow up on your incredible interactions. A simple phone call, email, or newsletter is always a good idea to stay in contact. When creating a network, it’s critical to consider the connection for the long term and maybe for the next meeting.

If you stop to think about it, you may not have received the outcomes you were hoping for or get the most out of your experience. The first time might be pretty tough and harsh, so don’t be hard on yourself; instead, take some time to consider what you could have done differently and put those suggestions into practice the next time!