You are here
Home > News > Canadian Cannabis Business Opens 420 Hotline on 420

Canadian Cannabis Business Opens 420 Hotline on 420

The Green Organic Dutchman, a Canadian company, recently announced it would host a hotline for cannabis enthusiasts on April 20, offering resources and support to anyone who wants to enjoy the holiday.

Sean Bovingdon, CEO of Green Organic Dutchman, stressed the importance to answer questions and provide guidance for consumers when it comes to cannabis consumption. “Whether someone is a cannabis-regular or hasn’t touched the plant in many decades, we owe it to curious individuals anywhere to support them, and to ensure they have the celebration they’re looking for on this 420,” said Bovingdon. “Despite legalization, the educational resources for cannabis are restricted from most mainstream media, so we’re excited to offer this free educational service for consumers everywhere.”

Drew Campbell, VP of Marketing at The Green Organic Dutchman shares this view. “From the evolution of the counterculture movement to the growing legalization of cannabis around the World, the spirit of 420 has always been to celebrate cannabis with others, and we can help to ensure everyone has access to the information they need on the big day,” he said. 

Campbell likens this service with the Thanksgiving hotlines. For examples, Butterball’s Turkey Talk Line has been offered for over 40 years during the months of November and December, giving amateur home cooks in the U.S. and Canada a direct line to “trained turkey experts.” “For decades, the Thanksgiving industry has had turkey experts on stand-by via toll-free hotlines for aspiring home chefs,” Campbell shared. “This is our way of providing the same service to those who view 420 as an equally important event.”

Anyone over the legal age of 18 can call 1-833-4Highly (+1-833 446-44459) to get free phone service. You can also reach the brand via Instagram at @highlydutchorganic to send direct messages.

The hotline is open to industry professionals such as Andrew Freedman who goes by the names Kelsey Cannabis and The Cannabis Sommelier. The facility that produces Highly Dutch products is in Ancaster (Ontario). These and other experts will be present on site. Between 9 a.m. and 9 p.m. Eastern Standard Time, the hotline is available.

According to new data, Canadian marijuana consumption has increased more than ever. An IPSOS survey published on April 14 shared that 55% of Canadians are aware that 420 celebrations are happening, and that since legalization began in 2018, 36% are “more open and positive” about cannabis use. The data revealed that 42% of Canadians had consumed cannabis in the past year. About 20% of Canadians believe that more education would make them more inclined to use cannabis. 70% say they don’t think educational resources will have any effect on their consumption.

Even though this hotline only applies to Canadians there are still many education opportunities in the U.S. For example, there’s a free event in Portsmouth, Virginia called the “High Tide Summit” that is being held on April 20 to bring together a variety of people who can speak on the topics of activism, business, healthcare and more. “This is our intent, to have the right, correct information,” said Norfolk-based rapper FAMLAYAntonio Dowe, an event organizer. “It’s dangerous when you don’t have it.”

New York launched an education campaign about legalization of cannabis recently. “With the ‘Cannabis Conversations’ campaign, we’re following through on our commitment to provide New Yorkers with the information they need to safely navigate the new Cannabis Law,” said New York Governor Kathy Hochul. “Education is the best tool to keep New Yorkers healthy as we continue to ramp up this safe, inclusive, and equitable industry.”

These educational resources are available to help consumers who want to learn more about cannabis and how it can be used for medicinal purposes or recreational use.