Chris Webber Launches New Strains With ‘Players Only’

NBA Hall of Famer Chris Webber announced the launch of his cannabis brand Players Only with his business partner, Lavetta Willis—and he’s bringing several familiar faces along for the ride including Quavo, Raekwon, Royce da 5’9″, Matt Barnes, and Jason Williams.

On August 11, the brand’s new, all-star name was announced. Players Only will offer a variety of cannabis oils cartridges and vapes. Players Only will launch branded footwear and apparel.

TerrAscend acquired Gage Growth Corp in March to secure exclusive retail rights for Players Only products within Michigan. This allowed the brand’s drop.

“Players Only is more than a cannabis brand—it’s a lifestyle brand,” Webber said. “We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry. We’re thrilled to launch our versatile offerings and begin the process of creating meaningful economic change in communities across Michigan. Shout out to TerrAscend and Gage—our Michigan family. Much love to Cookies and Berner, let’s go!”

Webber revealed a Detroit cannabis facility last October, complete with cultivation facilities, dispensary and private consumption lounge. Webber Wellness Compound was the name of the 180,000-square foot Players Only building.

The first strains to roll out include C4, Time Out, and G.O.A.T.’s Milk, as well as Non-Laters and Whipped Cherries. Later on, the brand will roll out additional strains including Blueberry Hotcakes and Ray Jackson’s Black Sox within weeks. While C4 can give off a hashy, Afghani-like appeal, G.O.A.T.’s Milk leans more sativa with a balanced amount of THC and CBD, according to reviewers. Whipped Cherries, on the other hand, tastes exactly how you’d expect it to.

“We have been working with legacy cultivators and operators seeking to establish their place in the regulated market for quite some time,” said Lavetta Willis, co-founder and President of Players Only. “The opportunity to incorporate legacy strains and expertise into the Players Only platform and menu furthers our goal of uplifting black entrepreneurs who have been building brands and intellectual properties for decades.”

In addition, the brand announced that it had partnered with Raekwon of Wu-Tang Clan in order to create Compliments of the Chef. Citizen Grown was also a part of his partnership. Another collaboration involves Hassim Robinson and Winner’s Circle Genetics, to bring the PB&J strain as well as Quavo’s BIRKINZ to Michigan’s cannabis market. Detroit’s legacy brand “Lil Stupid” will also launch for the first time in the adult-use market while Detroit’s own Royce da 5’9″ will roll-out his “Heaven” brand as part of an NFT. Webber’s former Sacramento Kings teammate Jason Williams will also unveil the White Chocolate strain.

Webber recently appointed Matt Barnes, former NBA star and teammate, as Chief Collaborations Officer while launching “The Smoke” with his partner and co-host, Stephen Jackson. The offering’s name is a nod to Barnes’ and Jackson’s award-winning SHOWTIME series, “All The Smoke.”

The “All the Smoke” podcast features “the brash and unapologetic NBA champions, delivers authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball, including culture, social justice, politics, music and more.”

Episodes of “All the Smoke” drop each Thursday.

Launch of the brand begins with a special brand collaboration with Players Only x Packwoods 2.5 gram Blunt. This will only be sold in select retailers. Find out more on the Players Only site.