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Embrace Sustainability, Regeneration, and Cannabis at 420PPM

While there are many 4/20 events happening this week, and for the remainder of April as well, not all of them address the holiday cannabis industry. Permanent Climate crisis as 420PPM

Venice, California will host the 420PPM celebration on April 20. PPM stands for parts per million, and during the month of April, the Earth’s atmospheric carbon concentration ppm will reach 420 for the first time ever. In 2021, the PPM average was at 417.41, and 10 years ago, it was recorded at 395.06, according to event’s Instagram. Globally, carbon dioxide concentrations increase by approximately 2.5 ppm annually.

Pete Deneen (an event organizer) stated that 420PPM hopes to raise awareness and attention to these facts. “The 420 numeral holds a high place in cannabis culture. Breaching the 420 ppm milestone creates this one-time convergence of climate and cannabis where we can activate a space for people to channel the positive energy of the cannabis community into climate action, particularly with regard to the increasingly overwhelming choices facing cannabis consumers.”

Described as a “420 panel-and-workshop-by-day and party-by-night,” there is much to experience. According to a press release, it is “an event centered around the convergence of the climate crisis and cannabis holiday seeks to channel the pro-environmental values of cannabis consumers into direct action, inviting party-goers to an inspiring afternoon-to-evening of conversation of climate solutions and intentional cannabis consumption.”

Courtesy: 420PPM

420PPM is inviting numerous speakers to attend, such as “climate scientists, regenerative cannabis farmers, intersectional environmentalists, musicians, filmmakers, artists, and futurists,” and will be hosted at the Hopper Compound, which is the former home of the late actor Dennis Hopper.

To kick things off, panelists will discuss the climate crisis, and how regenerative cannabis plays an important role in preserving our planet’s future. Tina Gordon (founder Moon Made Farms), Stephen Smith, Heather Dunbar (founding director of Onda Wellness), Aura Vasquez and Chelsea Sutula (founders of Sespe Creek Collective), Mary Carreon and Daniel Stein (owners of Briceland Forest Farm) and Lynn Lyman as the California State Drug Policy Alliance Director.

After this, attendees are invited to join a Highlites yoga session and meditation (it’s BYOM—bring your own mat).

In addition to the vast knowledge of panelists, and the experience they have gained from their work, there will be a preview showing of “The Last Man Standing” a documentary. Tending the garden. Created by filmmakers La Osa (Claire Weissbluth) & Jesse Dodd, creator of Biovortex, the film explores the lives of three family cannabis farms—Green Source Gardens, Briceland Forest Farm, and Radicle Herbs—and the overall goal to promote a future that is both profitable, embraces regenerative farming, and puts a spotlight on the farmers of the community.

Further panel discussions will resume, with “a conversation on the future of cannabis and its climate impact.”

The “party-by-night” portion of the event begins after the conclusion of the panel discussion, with live performances by Leaf Free and Dear Future.

Regenerative agriculture is an agricultural method that makes use of specific plants to increase soil health. These techniques include crop rotation, mulching residues, composting and cover crops. This farming can reduce the climate change and, in cannabis terms, it is believed to increase flavor and bud structure. 

Numerous cannabis farms are now using this method of growing. Most recently, a limited-time Airbnb listing for a rentable residence on a cannabis farm hopes to help guests see and enjoy “regenerative recreation.” Airbnb is making a donation to the Regeneration International organization in partnership with the rental home.