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Jones Soda Company Announces Cannabis-Infused Product Line

Jones Soda Co. introduced Mary Jones Cannabis Co. its brand new cannabis brand on March 11. There will be 16 different types of drinks and syrups available.

Bohb Blair, Mary Jones Cannabis Co.’s Chief Brand Officer, described the potential of being one of the most recognizable beverage brands in the country embracing the cannabis industry:

“The Mary Jones brand is a game changer because, unlike every other company in the space, we bring an iconic brand with an equity that eclipses any current cannabis brand in the market, passionate fans who love our signature flavors, and a 25-year history of having fun with consumers by putting our fans’ photos on our labels, their quotes under our bottle caps and being available in record shops as often as the grocery store. This is real earned credibility you can’t fabricate,” said Blair in a press statement. “With all of these advantages, our irreverent personality and putting a cannabis twist on our brand traditions, we believe we are uniquely positioned to dominate the category.”

Mary Jones Cannabis Co. products are now available in select California dispensaries starting April 1, 2022. Plans to expand into other states with legal recreational cannabis will also be made. It will also offer a range of 10mg cannabis-infused beverages in 12-ounce cans as well as a 100mg marijuana-infused soda in an 16-ounce, 10-serving container. A 1,000mg syrup-tincture will be available in a four-ounce container, as well as miniature soda bottle gums of 5mg, which are sold in packs of 20. Jones Soda products include classic Jones Soda flavors such as Root Beer and Berry Lemonade. Green Apple, Green Apple, Orange Cream, and a few other seasonal variations.

Jones Soda Co.

Although some big names in the beverage sector have indicated interest, none have yet ventured into cannabis-infused beverages. After the Farm Bill passed in 2018, Coca-Cola began to look into CBD products. In 2019, however, the company denies that any plans were being made. Molson Coors Beverage Company partnered up with HEXO Corp to make Truss CBD USA, which led to the release of its non-alcoholic sparkling water CBD beverages in January 2021. PepsiCo also announced in February 2022 the launch of its hemp-infused beverage through Rockstar Energy.

Mark Murray, Jones Soda Company CEO and President, spoke out to explain the challenges associated with entering the marijuana industry. “Scaling a cannabis business is typically difficult because of the unique operational challenges working within a state-by-state and strict regulatory environment,” said Murray. “We have leveraged our indie soda expertise to come to market with scalable models for our proprietary flavors, THC emulsion and packaging that will enable us to extend our Mary Jones footprint to any market with consistent quality and brand integrity. We have been putting all of these pieces in place since we announced our intention to establish a cannabis division last July, and we fully expect the brand to deliver solid strategic growth for the company.” Jones Soda Company announced its move into the cannabis industry on July 15, 2021, and completed its acquisition of the Canada-based Pinestar Gold Inc., as of February 15, 2022.

Global Industry Analysts Inc. recently conducted market research and found that global sales of cannabis products could exceed $2 billion by 2026. They cite the changing attitudes towards cannabis legalization. “The continued deregulation of cannabis, escalating societal acceptance, growing awareness of CBD benefits, and availability in familiar/popular formats are some factors supporting growth in demand and sales of cannabis beverages.”