Now You Can Find Award-Winning West Coast Strains in Massachusetts News by admin - August 3, 2022August 3, 20220 Are you looking for Runtz in Beantown You have come to the right place. Ayr Wellness, leading vertically-integrated multi-state cannabis operator, has announced its new partnership with flower brand, Lost in Translation (LIT for short) to bring the finest of West Coast genetics to the Massachusetts market via legacy seed breeders and pheno-hunters, Tahoe Hydroponics. Ayr Wellness acquired the six-time Jack Herer Cup winner cultivars, including Gelato 45 and Sundae Driver. Ray Schiavone, cofounder of Tahoe Hydro, is the CEO and head of the new Massachusetts cannabis cultivation facility. The indoor operation, according to Schiavone, “is grown [with] the highest level of … hydroponic equipment, Athena nutrients and the latest and greatest lighting.” Running new, unreleased strains like Red Velvet Runtz, Miami Vice and Watermelon Sugar alongside tried and true flagships like The Soap—an Animal Mints cross—he continues, “Our model has always been to innovate with unique terpene profiles and fill specific consumer demands and trends within our menus.” Bubble Bath/Courtesy of LIT Ayr: It is worth it Select strains are available for purchase at the two new Boston Ayr Wellness Center locations. They can be found in Back Bay and Watertown. When asked about their lower-than-normal price point for typical indoor-grown products, Schiavone says, “Massachusetts consumers are now going to have access to these new high-quality options at a price better than the competition.” Multi-state operators (MSOs) are historically good at providing decent, if not quality products at reasonable prices—the typical result of master planning and proper financial backing. Holding some level of care for the plant, the environment, and the people taking care of the plant normally takes a backseat, but as founder, chairman, and CEO of Ayr, Jonathan Sandelman says, “LIT flower is a testament to our commitment to taking the best ingredients – facilities, people, genetics – and cultivating excellent cannabis at scale throughout our organization.” When asked why he felt so strongly about working with an MSO like Ayr, Schiavone explains that “I really respect and appreciate Ayr’s commitment to quality and willingness to incorporate our management and methodologies into their platform.” LIT – Temptation People to Flower Schiavone said that Ayr, LIT and LIT are committed to their customers. Schiavone also mentioned how LIT is based upon customer feedback and demand. He also mentions how much he looks forward to working with Massachusettsans and gushes, “I have personally spent a lot of time not only meeting Ayr’s retail team but visiting many other operators such as Nova Farms, Caroline’s and North East Alternatives. All over the place we’ve been [gone]We have received a warm reception and all are excited to try a West Coast flower company. Not only does everyone enjoy great flower, it’s humbling to see how many people enjoy wearing our hats and clothing that haven’t even tried our flower yet. It truly is amazing to see.” He continues, “I think with any brand you have to treat [it] … like your own child. I take tremendous pride in making sure that everything from the clothing, flower and derivatives are all of the highest quality with the intent of having a lasting relationship with whoever it comes in contact with.” The future’s looking bright for the brand family, as they make plans to expand, which includes a pheno-hunting passion project from Schiavone. Beyond decades of cultivation expertise and a smile, what does he want to contribute to Massachusetts? He believes that East Coast cultivators need some great purps. “I think something the Massachusetts market needs is a high quality purple flower with lemon terpenes, which is something I’ve been working on in R&D for years, so I’ll be excited to introduce that to the market eventually.” Share on Facebook Share Share on TwitterTweet Share on Pinterest Share Share on LinkedIn Share Share on Digg Share